Field Notes
Signals worth reading.
Briefing
Your customers are asking AI before they ask you
A growing share of buyers never touch a search results page anymore. Here's what that shift means if your business isn't ready.
Read Article →
Methodology
The anatomy of a website that actually converts
Most business sites are digital brochures. Here's what separates a site that just exists from one that turns visitors into clients.
Read Article →
Analysis
Why some businesses show up in AI answers and others don't
Two nearly identical businesses. One gets mentioned by AI. The other doesn't. Here's the real difference.
Read Article →
Briefing
The real cost of a "free" website builder
Free website builders don't cost money upfront. Here's what they actually cost you instead.
Read Article →